How To Watch A Band Blow Up

In May of 2014, I went to The Knitting Factory in Williamsburg to see a little band from Seattle called Odesza. The venue, still one of my favorites, holds roughly 300 people, and the show cost $12. It was a fun evening with a friend I don’t see super often. The band was great; the music was ethereal and poppy; the crowd dancing but well-mannered.

18 months later, Odesza sold out a 3-night run at Terminal 5, a space that holds 3,000 people. I considered myself lucky to get a ticket and was somewhat in awe of what this little duo had become.

It is now 3 years after my first Odesza show, and they just announced a concert later this year at the Barclays Center, a stadium that holds 18,000 people. There is no doubt in my mind that it will sell out. Odesza has officially arrived.

I have strange feelings about this. I don’t resent the band’s success, because they deserve it. Their music is light and fun and extremely catchy. If you’re able to stand up close during live performances, both members (Harrison and Clay) drum live which is really exciting. Yet it just feels so crazy to me. I have never been the hipster who discovers the cool new music before everyone else (I’m still not; I was invited to my first Odesza show by my friend Natalie – so if you want to know who the next huge band is, check with her).

This past weekend I attended Electric Forest, my favorite music festival, where Odesza was scheduled to headline on the second night. Though there are 6 major stages (and a few minor ones) at Forest with constant music playing, it felt like everyone was planning on hitting this set. Out of curiosity, I checked the festival app, where you could see how many people had added any given act to their personal schedule. Bassnectar, an act so popular that Electric Forest has given him a permanent residency, had 21,000 people scheduled. Odesza, by contrast, had 22,000.

I was running late for Odesza’s Forest set, so by the time I arrived it was so crowded I had to stand so far back I was “in another state basically,” as I texted a friend who was trying to meet me. I finally settled in, and while I couldn’t see Harrison or Clay, I could see the giant stage setup and intense lights that are only afforded to a major festival’s closing acts. My view looked like this:

While Odesza is only two people, this show, and I imagine many of their other shows these days, now feature “The Odesza Horns” and “The Odesza Drumline.”

This teeny little band that I saw in 2014 at a teeny little venue now has a drumline. A drumline with a formal name. Absolute insanity.

I know a lot of people who are truly moved by music, but to be totally honest, there’s not a lot of music that really stirs my soul. I love music, of course, but the really emotional moments for me have typically been the connections I’ve made with people at music events more than the music itself.

Yet this time, as I stood alone watching this set progress, I was touched. By the end of the set, I realized that I was standing with my hands pressed together underneath my nose, in a stance of pure overwhelmedness (it’s a word; I say so). There were tears in my eyes, and I had no idea why. I couldn’t have told you if I was happy or sad or surprised or afraid; I was just emotional. The music was beautiful, the lights were majestic, and there was something, just something, about the horns that really tied it all together for me. And all I could think about was this little band from Seattle in this little venue in Brooklyn, and how far they’ve come. 50,000 people attend Electric Forest; it seemed like 40,000 of them were there at the Ranch Arena stage that night.

I was almost out of range when I realized Odesza was performing an encore, so I turned around to catch the end of the set and was able to see the full crowd from the side. There were totems and glow outfits as far as the eye could see and I managed to record a few seconds of the song that was playing, which ironically is not an actual Odesza song and is way more intense than their usual sound. Yet it felt big and important in that moment (it’s the horns, I tell you).

I’m curious as to where Odesza will go from here. As a band that has found an intense fan base that spans both the mainstream music world and the little electro-corner of the universe I reside in, it feels like they’re on the path to even more mega stardom. I feel oddly humbled just to even be a witness to their skyrocketing to greatness. “This is so surreal for us,” they said at the end of their Forest set. So I imagine they’re pretty humbled too. And there are a lot of us out there who are looking forward to whatever is next for these 2 guys from Seattle, who probably never saw any of this coming.

Meeting Odesza, June 2015

Should Live Music Be Epic or Should it Be Accessible?

Emotions are flying high in my little corner of the music community. The cause? A brand new, Pretty Lights-curated festival called Island of Light.

Island of Light is an all-inclusive, 4-day music-and-sun-and-luxury experience taking place this December in Puerto Rico. In addition to 3 sets of Pretty Lights with a live band, it boasts a lineup that is, for lack of a better word, incredible. It features a main stage on a private island that one can access only by boat. Poolside sets. Buffets. Drinks. Imagine going to a beautiful island resort and hearing your favorite music while catching some sun with thousands of people who either are, or could be, your close friends. People are pumped. Nay, ecstatic.

Yet Island of Light has made many hearts sink.  The reason being, of course, that when you factor in a flight on top of the ticket price (the all-inclusive part is not optional), it’s going to run attendees a minimum of $2,000.

Another recent Pretty Lights announcement has also led to some disappointment, albeit less. This summer, for the first time ever, PL will play at the astoundingly beautiful Gorge Amphitheater in Washington. This breathtaking yet somewhat inaccessible venue is a mere $500+ flight from New York City, so it took me (and others) just a few short minutes to go from “errr I probably can’t make this but let me at least think about it” to “WOMP.”

The Gorge

If you’re familiar with Pretty Lights, you know that over the last few years he has forgone the traditional multi-city tour in favor of fewer, yet more finely produced and curated weekend-long events, in addition to the standard annual slew of festival sets. While this is a huge bonus for those who live closer to the action – Colorado in particular is lucky enough to always have a Red Rocks show, and in both 2015 and 2016 had an additional weekend in Telluride just a few weeks later. Prior to the Gorge and Puerto Rico announcements, Telluride was unofficially considered the “premiere” Pretty Lights event. I was sadly never able to attend.

I was, however, fortunate to see Pretty Lights 3 times in 2016:

  • Night 2 of his weekend in New Hampshire (a 5 hour drive away, the closest of his weekend-long stops)
  • Meadows Festival in the Citi Field parking lot
  • New Year’s Eve 2-night run in New Orleans

Ask most PL fans to rank those and while you may have some debate between New Hampshire and New Orleans at the top, Meadows would almost certainly consistently come in third.

If I had to repeat any of those experiences, though, I would choose Meadows. There would not even be a close second. It’s not because I didn’t love NH or NOLA (I did). It’s not because the music was so much better at Meadows (it wasn’t, though it certainly wasn’t worse either). It’s because going to New Hampshire and New Orleans involved stressing over who my crew was, where I was sleeping, how much things cost, how I would get there, and a host of other stressful and expensive details.

When my friend and I went to Meadows back in October, we took ourselves out to a delicious brunch, hopped on the subway for the festival, danced all day, and hopped on the subway home.

There was no stress. I did not have to pack a suitcase or get on a plane. If my friend had dropped out of our plans, I would have gone anyway and had a great time without having to scramble for a replacement.

Such is the benefit of seeing live music in your own city. It’s easy. What you get out of it is lightyears beyond what you put into it.

Was Meadows an “epic” Pretty Lights set? I suppose not, compared with Telluride or New Orleans (where there was a WATERFALL on stage). But it was one of my favorite PL sets ever. I was in a great mood because I saw so much other fantastic music that day and the rain that was forecast for the day had magically held off. I was with one of my closest friends seeing one of our favorite artists and while it may not have been EPIC it was still incredible. No waterfall needed.

I love memorable experiences, I truly do. My one trip to the Red Rocks to see PL 2 summers ago is a life highlight for me. I crave the rush that comes with unique outings, which is why I’m excited to return to Electric Forest this year and which is why I chase every weird or fun event that exists here in New York. But there comes a time when I have to draw the line, when I have to say that something, even the most potentially thrilling event of them all, may very well not be worth the time and money that has to go into it. In this regard, I’m almost lucky. Because I can afford Island of Light – it would sting pretty badly, sure, but I could do it. I’m just opting not to because I know it’s not the wisest of decisions. Many other fans aren’t as lucky. They can’t even entertain the idea of going.

For me, this raises a question – to an artist, what is the value gained in creating memorable, unique experiences for fans at the expense of alienating so many others? If The Gorge or Island of Light were one option amidst other opportunities to see Pretty Lights at smaller shows with a lower production value, I think a lot of people would feel less upset at not being able to go. Because when it comes down to it, seeing an “average” (yet still awesome) set from your favorite artist is better than not seeing him at all. But with fewer, more expensive shows, many fans are precluded from being able to attend any shows at all.

Perhaps living in New York has spoiled me in that I’m so used to every artist stopping through here on their tours. Not only that, but they’re excited about it, because it’s NEW YORK. Sure, I choose to travel for music all the time, but until now I’ve never been forced to. If I want to see Pretty Lights this year, I have to leave the state. If I want to see Pretty Lights in an event that is not just any ol’ festival set, that is the result of an outpouring of creative energy and hard work and that Derek would probably look at it and say, “this is my baby,” I have to travel over 1,000 miles and spend over $1,000.

I would never want an artist to do anything other than express what’s in their soul. I firmly believe that you have to follow the path of your creativity, and I know this is something that music fans – or film fans – or whatever fans – don’t always like. When someone you admire takes their art in a new direction that you no longer enjoy, it sucks. But you must allow them to do what they want to do. Or need to do.

But you know what else sucks? Feeling excluded from something that once felt universal and open. No one should consider putting themselves into major credit card debt just to see live music (I have seen this). No one should consider skipping a friend’s wedding so they’d have more vacation time to allot to Pretty Lights shows (I have seen this too). Live music is a joyful experience that should be available to anyone who wants it. Luxury experiences – the EPIC ones to write home about – those can stay too. But there should be options at a variety of price points and locations.

Music can – and should – be both epic and accessible. Even if it’s not always at the same time.

I Want to Marry Into Vinyl

Some people strive to marry into money. I would love to marry into a good vinyl collection.

If you follow me on Twitter, you will occasionally see me lament the fact that I am not cool enough for vinyl. Which I’m not, sadly. The cool associated with a record collection is an effortless sort of cool. Being a vinyl collector says, “I have casual nostalgia but not a desperate attachment to the past.” It demonstrates an appreciation for the quality listening experience and an admirable level of music-loving.

I like to think that I’m cool (ish), but certainly not in a record-collecting, hipster sort of way. I’m cool in the way that I’ve set up enough apps on my phone that I can tell you what good (and bad) shows are happening at any given moment and I’ve found the right social media accounts to follow if you want to win concert tickets (which I do, and often). I am not, “welcome to my humble abode let me put on a record and give you a delicious local craft beer” cool. I do not have any craft beer in my fridge. I’m not even entirely sure what “craft beer” means.

There are other reasons why I’ve never started a record collection, and those are the reasons that are at the core of every New York problem – money and space (or lack thereof). The money I currently put into my music collection consists of the $9.99 I give to Spotify every month for my premium membership. And that’s it. Can vinyl top that, and by “top that” I obviously mean NOT top that, money wise? No. Furthermore, I have exactly zero space for a record player unless the floor has suddenly become an appropriate place for a turntable and also a place where I would not step on it resulting in injury to both foot and record player.

But the thing is, I really like music and love the peace and enjoyment that it can bring to my moments relaxing at home. I’ve been trying to be more thoughtful about how I curate my space, and after figuring out a good lighting scheme (candles!) and getting my essential oil diffuser going (there’s no better way to make your room smell like a massage parlor than by giving it a boost of lavender scent!), amping up my home listening situation (was that a pun? I think it was!) seems like it should be next on the list.

You know what makes you feel like a real music fan? Definitely not listening to music through your phone, that’s what. And though I’m likely never going to want to develop the infrastructure to get a vinyl collection going, I think if I magically inherited one, I would really take to it. It would make me cooler by proxy, I think. Almost as if you’re not cool enough to have a record collection until you actually have one, and then all of a sudden, you are.

The obvious solution here, of course, is to marry into some really good vinyl. I’m talking a quality turntable, not one of those dinky ones they sell at Urban Outfitters (no offense UO, love ya!) and a collection that spans the decades – some classics (Beatles, natch) and current albums that can only be truly appreciated on vinyl. I mean, how much better would this sound on a record vs YouTube (no offense to you either, YouTube!)??

Yes, obviously one of my first vinyl purchases would be Pretty Lights’ “A Color Map of the Sun” album.

Even though records cost more than my Spotify premium membership, if I had a music-loving husband to start off my collection I would gladly invest the money into expanding it. So if you know anyone, send ’em my way! As a thank you you will receive an exclusive invite to one of my listening parties where I will grace your ears with excellent music for an evening. And snacks. And maybe even some craft beer.

What’s Your Power Song?

I was working at a tech conference some years ago, listening to a Nike exec talk about Nike Plus, a pre-Fitbit fitness tracker.

He explained that Nike Plus allows you to select a power song. This is the song that pumps you up when you need that extra boost of energy during your run. Maybe you’re feeling sluggish, or maybe you’re about to head into the home stretch of a half marathon. You press one button, your pre-selected power song comes on, and BOOM – the little kick of adrenaline helps you get through. He continued:

“We at Nike collect a lot of data from our Nike Plus users. There is one song that people overwhelmingly choose as their power song. The next most highly selected song is nowhere even close to this one. And I will give a free Nike Plus system to the first person who can guess what that song is.” It took about 2 seconds before someone in the audience shouted out the answer and received a Nike Plus.

Can you guess? I’ll let you think about it.

*cue Jeopardy music*

It is…

Eye of the Tiger!

“Oh….duh,” you are surely now thinking to yourself.

Now, as a non-runner (thanks to a cocktail of a bad knee and laziness), I don’t have or need a power song. My exercise insists almost entirely of taking various fitness classes in which the instructor telling me what to do is motivation enough to keep going.  But today I was in a particularly intense boot camp class, the kind where sweat was dripping onto the floor and my quads were slowly (or quickly) turning into noodles. I was tired. And then a great song came on and I felt completely re-energized and continued doing my seemingly endless set of mountain climbers.

That song was this one:

SO GOOD, RIGHT? A classic. And while not officially my power song, it was, at least for today, pretty close to one.

Do you have a power song? Comment! Tweet at me! Send me an ESP wavelength or whatever. I’m so fascinated by this concept.

It’s Weird That Hippies Rage to Bassnectar

bassnectar

This exact phrase has been sitting in the “Blog Posts” note in my phone for probably around a  year now (RIP, Basslights). Every time I open this note to review old ideas I see this and think, “Past self, that is so true. You are very wise.”

I’ve talked about Bassnectar a lot on this blog, although I’ve been kind of underwhelmed by the Nectar performances I’ve seen this year. Bassnectar, for the uninitiated, is a producer of what are often intense, hip hop-influenced, bass-heavy tracks. While he does have his more mellow moments, Nectar is an excellent go-to if you’re in the mood for some good ol’ fashioned head banging. His shows are high energy and high intensity and should come with a whiplash warning. Here are a few Bassnectar tracks to get you up to speed:

The crazy thing about Bassnectar is that, while obviously not true 100% of the time, a lot of his fans are just the most peaceful looking of hippies. We’re talking tie dye, dreadlocks, those funky pinecone necklaces (what are those about, anyway?), and crystals as far as the eye can see.

Let me tell you a story. When I was in high school, some friends and I decided to make a video for a French class assignment. We were reading Le Petit Prince at the time, and so for our video we decided to create an entirely new set of planets and act them out. My friend Arielle and I (this isn’t me just hanging out by myself, she is a real, live, non-me person who just happens to share my name) visited, among others, the Planet of the Spice Girls (“Si vous voulez être mon amoureux, vous devez être avec mes amis!”), and the Planet of 1969.  The Planet of 1969 involved us putting on some of not-me-Arielle’s mom’s vintage funky clothing, sitting on the ground, and aimlessly strumming on guitars while acting stoned and repeating “Paix” in a sing-songy voice to whichever friend we had roped into playing the part of the prince. It did not matter that we knew nothing about 1960’s hippie culture, being stoned, or playing the guitar.

The reason I share this story is that because visually, Bassnectar fans often remind me of the sleepy, amicable hippie vibe we were going for in our Le Petit Prince video (and also I wanted you to know how very cool I was in high school). While I realize it is quite unfair to judge a book by its cover, life isn’t always fair, or whatever. That’s why I don’t get paid to pet puppies all day.

So the point is, I see Bassnectar fans and I expect them to give me a sleepy smile and strum fake chords on their guitars and flash me the “Paix” sign, but then I go to a Bassnectar show and they are going absolutely HAM (that’s “Hard As a Motherfucker,” Mom). The dreadlocks go flying and it’s a total trip, a complete disconnect between expectation and reality. And while I stand by what I wrote in my Notes app, that it’s “weird,” it’s also one of the many things I love about music and this scene in particular. Always keeping you on your toes, full of surprises.

 

Jukely, Explained (Kind of)

For anyone who goes to concerts as often as I do, the concert subscription service Jukely is a game-changer. Though I’ve been meaning to write a post about Jukely for awhile, I’m glad I waited until now (or…was lazy) because their membership options keep changing and even if I had written something last week it would be somewhat outdated by this point.

download

Basically, Jukely charges you a monthly fee, a la Netflix or a gym membership, and then you have unlimited access to concerts. You pick up a pass on the app or website, go to a show and check in both at will call and on your phone (the first so the venue lets you in, the second so Jukely knows you went), and that’s it. If you don’t attend a show, Jukely blocks your account for 48 hours, as a way of discouraging people from hogging precious passes and not using them.

Jukely is wonderful, but it is not without its caveats, the most important being that while Jukely gives you access to a lot of shows, it does not give you access to all shows. So if you’re hoping to use your Jukely membership to see one of Billy Joel’s monthly sold-out Madison Square Garden concerts, think again. But a few weeks on Jukely will give you a pretty good idea of what venues or promoters tend to show up there, so you can often predict what’s going to be available.

The second caveat is that you do not have access to a full calendar of available shows. Different membership tiers allow you access to shows a certain number of days in advance. A basic membership will give you concerts 2 days out (i.e. you can see Friday’s concerts on Wednesday), an extended membership will show you 5 days’ worth of events, or an annual membership will now give you 8 days of concerts. There are also loyalty rewards, so if you remain a Jukely member for a certain number of months, they’ll reward you by extending your view so you get access to shows even earlier. Early access is pretty crucial for the more popular shows, as Jukely only has a limited allotment of tickets and if you’re a 2-day member your odds of picking up a pass to a big-name act is pretty slim.

The third caveat about Jukely is that you can only hold on to 1 pass at a time, or 2 with an upgraded membership. So, as an annual member, if I claim a spot to a show 8 days in advance, I can’t attend any other Jukely shows or pick up any new passes until I check in to that show on my phone. So you really have to be thoughtful about how you want to use your account – sometimes waiting the 8 days is worth it, but other times I choose to just attend other concerts in the mean time and then cross my fingers and hope that there will still be a ticket left for me closer to the day of.

Which brings me to Jukely Standby. Standby is a relatively new function where you can put yourself on a waiting list for shows whose Jukely spots have all been claimed. In the days leading up to a show, members are allowed to pick up and drop passes as they change their minds, so occasionally spots to full shows will become available. If someone drops a pass to a show you’re on Standby for, you get a text message telling you a ticket is available and giving you a small window to claim it. In the month or so that Standby has been around, I have only ever gotten off the wait list for a show once (out of maybe 5 times I’ve tried). I had a 20 minute window during which to claim a pass for Exmag at Baby’s All Right. Luckily for me, I was taking a wonderful Saturday afternoon nap during that entire 20 minute window, so when I woke from my nap I saw not only the text telling me that a pass was available, but also the text telling me the window had closed. Damn. I put myself back on Standby but never got a pass. Womp womp.

To be honest, I’m not a huge fan of the Standby feature. I used to always have really great luck picking up passes to previously sold-out shows just by checking Jukely at 11:01am or 4:59pm. 11:00am is when new shows are released (2 days in advance if you’re a regular member, 5 days out for extended, etc.), so when the new shows become available at 11, sometimes people will drop passes to shows they were holding onto in favor of picking up a pass for a show that was just released. 5:00pm is when the guest lists close for each day’s shows, so right before the 5pm mark is when a lot of people drop passes when they realize they can no longer attend and don’t want their accounts to be frozen for 2 days. All of this is null and void now that the Standby feature is here, because even if people drop passes at 11:00am or right before 5:00pm, it’ll go to someone on the wait list.

All of these things make Jukely sound sort of difficult, but I’ve found that it’s enhanced my music life in a huge way. I’ve used Jukely both to see shows I really wanted to see, as well as shows I was mildly curious about but never would have paid for. Having the shows be part of my existing membership also puts less pressure on me to make a whole night out of going to concerts, and I often will stop by a show for 20 or 30 minutes just to check out a band I didn’t know much about. Jukely also helps me learn about shows that I wouldn’t have heard about otherwise – such as tonight’s Paula Cole show that I’m going to at City Winery. Remember Paula Cole? I DON’T WANNA WAIT! FOR OUR LIVES TO BE OVERRRR.

I’ve been a Jukely member since January 2015, and I spent much of 2015 bouncing up and down between different membership levels as it suited my needs. In 16 months I’ve spent approximately $467 on Jukely membership fees, and attended $1,472 worth of shows. This doesn’t even count the times where I’ve had a Jukely membership with a +1, where I was able to bring a friend without any additional cost. Last year I brought a friend to one day of Electric Zoo, which right there is another $150 of value on its own.

My annual subscription is up in December, and I’m likely just going to downgrade to a monthly membership when that happens. It’s a few more dollars per month but because I’ve been a Jukely member for a long time, my viewing window will remain exactly the same due to the loyalty program. Plus, I’ll have the option to upgrade to 2 passes for a month at a time, if I want. As an annual member, upgrading to 2 passes would impact the remaining 8 months of my membership, so they’d charge me a decent chunk of money that I’m not willing to part with.

Jukely is available in a ton of different cities, and while I have yet to use it elsewhere, I imagine that I will at least use it in Philadelphia at some point this year. It’s really opened up option for me (especially having pre-paid for a year’s worth of service) and I’ve gotten some awesome new concert experiences out of it. Hooray!

More Music ‘Moji

I remember quite clearly how overjoyed many of my friends were when Apple introduced the taco emoji to the iPhone. As an Android user I suppose I should be jealous, though to be honest I’m a low-level emoji user and an infrequent taco eater. I have noticed, however, a distinct lack of a drums emoji, which I have tried to locate on several different occasions before realizing that I would have to suffice with words to express whatever percussion-related sentiment I was trying to convey (probably something to do with Big Gigantic, which is comprised of a saxophone and drums).

If Android were to add a drums emoji I would probably be as excited as my taco friends.

So this got me thinking about other music emoji I’d like to be able to use when texting people about shows, songs, and the like. Here’s my list (emoji creators, take note!):

  • Drums
  • A ticket (this could be multi-functional – film and theater lovers, this is for you too!)
  • A stage with a band (even in a tiny emoji I think they could make this work)
  • Dancing, either one or 2-3 people. (Regular Android texting doesn’t have this but Whatsapp does! Does this mean iPhones have it? Now I might be jealous.)
    o-DANCER-570        nrm_1417796868-screen_shot_2014-12-05_at_162728
    I don’t know if either can-can lady or the dancing cat alien twins really exemplifies what I’m going for, though.
  • A person with headphones. Big ones for a DJ (or just those people who walk around with giant headphones), as well as earbuds. I have an emoji of both types of headphones, but not with a person wearing them.
    f8bb8b8fd825d95afdc73c7d712839c9

And here are a few ideas that are a little more specific to the electronic/festival/whatever community:

  • A person wearing a flat-brim cap. No one bends their caps anymore because I guess it’s not cool, or something. Bonus points: an emoji of a cap with lots of pins on it would be heavily utilized, I assure you.

    It is surprisingly difficult to find a photo of a hat with pins on it.

    It is surprisingly difficult to find a photo of a hat with pins on it.

  • Lasers! I’m not sure how they’d capture this but I actually looked for a laser emoji the other day when texting my friend about electronic rock band SAVOY. Had to suffice with just saying, “LASERS!”
  • Beaded bracelets, or “kandi”
    plur_kandi_bracelets_by_sweetaskandi-d5on9xd
  • A person on the rail. If you’re at the rail it means you’re at the very front of a show, literally on the gate that separates you from the stage. People tend to be pretty obsessive about getting a rail spot at shows because it gives you “_____’s biggest fan” street cred or whatever, but I personally prefer to be a little further back where I have room to dance.
  • A port-a-potty. Disgusting, but if you ever go to a music festival, you will become very well acquainted with using them.
  • Camping/tents. Again, Whatsapp seems to have this but regular texting does not. In any case, Whatsapp only has one lone tent and in order to convey the festival feel I would need at least 700 (or 2 is probably fine).

Did I miss any? What other crucial music emojis (is “emojis” the plural of “emoji”?) are there?